The Ultimate Sports Marketing Checklist for Football Clubs
Are These Pain Points Holding Your Football Club Back?
Running a football club means juggling everything from Players, Staff and matches to sponsors and community events. But what about your online presence?
Many clubs face these common struggles:
Outdated or missing website
Lack of conversion on their website - Not enough ticket sales or club merchandise sales
Poor visibility on Google or local searches
Inconsistent or low-quality social media posts
Little to no online fan engagement
No clear way to attract sponsors or grow memberships
What Happens If These Problems Are Ignored?
If these issues aren’t addressed, this is what can happen:
Potential fans and players won’t find you online
Sponsors will hesitate to support a club that looks inactive or unprofessional
You’ll lose engagement from current supporters who feel disconnected
Your competitors—other local clubs—will dominate the digital space
You’ll spend more time trying to catch up than focusing on the pitch
This doesn’t just hurt your visibility—it can limit your club’s growth and reputation both on and off the field.
Fixing the Gaps: A DIY Roadmap to Take Control
Here’s what you can do to fix these problems:
1. Build a Professional Website
Use a platform like Squarespace to create a clean, responsive website. Your site should include:
Fixtures and results
Team information and history
Ticket or membership options
News updates and sponsor logos
Make sure your site loads fast and looks good on mobile devices.
2. Set Up and Optimise Your Google Business Profile
Claim your Google listing, add up-to-date info, and regularly post match day news and photos. Encourage supporters to leave positive reviews to boost visibility in local searches.
3. Be Consistent on Social Media
Create a weekly content schedule. Post match updates, training clips, behind-the-scenes content, and community features. Use Canva for design, and tools like Buffer or Meta Business Suite to schedule posts.
4. Capture Quality Content
Assign someone to take matchday photos, create video highlights, and interview players. Real content builds trust and makes your club feel more human and engaging.
5. Promote Your Events and Grow Online
Try simple ad campaigns for upcoming matches, sponsor highlights, or kit launches. Use targeting to reach your local audience, track results, and adjust based on performance.
These steps aren’t complicated—but they require time, consistency, and attention to detail every week.
Let Kreate Media Handle It All
If this all sounds like too much to handle while running your club, we get it.
At Kreate Media, we specialise in digital marketing for football clubs. We turn chaos into clarity—taking full responsibility for your online presence, so you don’t have to.
From building professional Squarespace websites to managing your social media and making your club discoverable on Google, we deliver real, trackable results. More fans. More sponsors. More success.
Let us manage the digital work, so you can focus on the beautiful game.
Book a call with us today.
Let’s talk about how we can grow your club—on and off the pitch.
