Why Your Padel Club Is Struggling to Fill Courts

Padel is growing fast across the UK. New players are discovering the sport every week, courts are being built everywhere, and interest has never been higher. Yet many padel club owners are still looking at empty courts during off-peak hours and wondering why bookings aren’t where they should be.

The truth is simple. Most padel clubs don’t have a demand problem. They have a padel club marketing problem.

If your club struggles to fill padel courts outside of peak times, it’s usually because the right people aren’t seeing your club at the right moment. Local players don’t know you exist, casual players feel unsure whether your club is for them, and potential new members never make it as far as the booking page.

Many clubs rely heavily on their organic social media, posting clips from matches, photos of courts, and occasional announcements. The issue is that these posts are mostly seen by people who already play at the club. They rarely reach new players in the local area, and they rarely lead directly to padel club bookings.

This is why simply “posting more” doesn’t work.

To consistently fill padel courts, especially during quieter hours, clubs need visibility beyond their existing audience. That means local marketing that targets people who live nearby, are interested in sport, and would happily try padel if it felt welcoming and easy to book.

Another common issue is how off-peak sessions are positioned. Beginners, casual players, corporate groups and social players are often the perfect fit for these slots, but most padel club marketing doesn’t speak to them. Instead, the messaging is competitive, unclear, or assumes people already know how padel works. If someone feels intimidated or confused, they simply won’t book.

Your website also plays a bigger role than most clubs realise. Even when local ads or social posts do their job and drive interest, many padel club websites make booking feel harder than it should be. Pages are slow, information is unclear, and the atmosphere of the club doesn’t come across. When that happens, potential players leave without booking and you never even know they were there.

The clubs that successfully fill padel courts do things differently. They invest in professional content that shows energy, community and real people enjoying the sport. They run local ads that target the right audience within a short radius and promote specific sessions rather than vague messages. And they make the booking journey simple, clear and friction-free.

Content on its own is rarely enough. Ads without good content are expensive and underperform. And even the best ads won’t work if the website doesn’t convert. All three elements need to work together.

One day of professional filming can fuel months of marketing, and clubs using high-quality visuals consistently see stronger engagement and more padel court bookings because players can clearly picture themselves there.

This is exactly why we built our Starter Package for padel clubs. It’s designed to help clubs improve padel club bookings by combining professional photo and video content with targeted local ads over a 90-day period. The focus isn’t on likes or views, but on filling courts consistently, including those harder-to-sell off-peak hours.

If your padel club is struggling to fill courts and you want a clearer, more reliable way to attract local players, the next step is simple.

Book a short call with us. We’ll take a look at your current padel club marketing, show you where bookings are being lost, and tell you honestly whether this approach would work for your club.

No pressure. Just an introduction.

Book a call to see how we can help fill your padel courts.