Are Squarespace Templates Worth It for Your Business?
Not Sure If You Should Use a Template for Your Website?
If you’ve looked at Squarespace or any website builder, you've probably seen all those sleek templates and thought, “Can I just use one of these?”
But here’s where most sports brands run into problems:
You choose a template, but your content doesn’t quite fit
The design feels too generic and doesn’t reflect your brand
You waste time tweaking things, and still end up with an average-looking site
It looks good, but it doesn’t perform—no traffic, no leads, no bookings
You’re stuck wondering if you need to hire help anyway
What Happens If You Stick With a Generic Template?
Your brand blends in with hundreds of others using the same design
You miss key SEO optimisations that could help your site rank
You spend hours DIY-ing only to end up with a site that underdelivers
You lose out on potential clients who leave without taking action
Your site might not even reflect the professionalism of your business
How to Get the Most from Squarespace Templates
Squarespace templates can work really well—if you use them strategically.
Here’s how to make them effective:
1. Choose the Right Template for Your Goals
Not all templates are equal. Some are better for gyms and booking, others for showcasing video or team info. Know what you need (e.g. bookings, team bios, galleries) before choosing.
2. Customise the Design
Don’t just plug in your logo and call it done. Update:
Colours to match your branding
Fonts to reflect your tone
Layouts to suit your messaging
Imagery that actually shows your business
3. Optimise for Performance
A good-looking site isn’t enough. You need:
Keyword-rich page titles and content
SEO-friendly URLs
Fast loading times
Mobile-responsive layouts
4. Add Functional Features
Squarespace lets you integrate tools like:
Booking systems
Payment gateways
Newsletter sign-ups
Contact forms
Use them to make your website work harder for your business.
Let Kreate Media Customise It for You
At Kreate Media, we turn Squarespace templates into powerful, custom-built websites that are made for performance—not just pretty pictures.
We don’t start from scratch unless it’s necessary. Instead, we use Squarespace’s best foundations and layer in:
Custom design
Full SEO setup
Conversion-focused layout planning
Integrations for bookings, payments, forms, and more
That means you get a site that looks professional, works brilliantly, and grows with your business.
Book a call with us today.
