Torquay Golf Club
A Digital Transformation
to Engage a New Generation
Views
82,000+
Page Visits
+44.8%
Before we stepped in, Torquay Golf Club faced some familiar but pressing challenges. Membership growth had stalled - particularly among younger demographics. Social media activity was minimal, limited solely to Facebook, and lacked structure or strategy. No one within the team had ownership of the club’s digital presence, which meant content was posted inconsistently, often missing key opportunities to engage both current members and potential new ones.
Without a shift in approach, the club risked becoming invisible to the next generation of golfers - losing relevance, revenue from events, and missing out on sponsorship opportunities.
That’s where we came in.
We developed a results-driven strategy to modernise the club’s online presence. We launched Instagram and TikTok to reach younger audiences, introduced LinkedIn to engage corporate sponsors, and took full ownership of regular content creation and publishing. Our content not only showcased the course, facilities, and events - it built a genuine connection with the local community and younger players.
The Impact
Views
82,000+
Links Clicked
+376%
Page Visits
+44.8%
In just 9 months:
Facebook reached 289,951 views, 61,221 reach, and over 6,000 interactions — a 27.8% increase.
Instagram surged with over 40,000 views and 1,000+ interactions.
TikTok generated 42,000 views and nearly 2,000 likes from a new, younger audience.
Link clicks rose by 376%, and page visits jumped 44.8%.
It’s proof of what happens when content, strategy, and community align — and why we believe every sports club deserves this level of digital growth.