SEO Strategies Every Sports Business Should Know
Struggling to Get Found Online?
You’ve got a great gym, training service, or club—but when someone searches on Google, you’re nowhere to be seen.
That’s a major problem. And it’s one we hear all the time.
Here are the most common SEO-related pain points for sports businesses:
Your website doesn’t show up when people search for your services
You’re not listed on Google Maps or local listings
Your competitors outrank you—even if their services aren’t as good
You don’t know how to use keywords, tags, or metadata properly
You’ve never blogged or added new content to your website
What Happens If You Ignore These Issues?
Without proper SEO, you miss out on the easiest kind of growth—people already looking for what you offer.
You lose traffic to better-optimised competitors
Potential clients assume you’re not a real or active business
Your website collects dust instead of conversions
Every campaign you run has less impact because you’re invisible to search engines
In short: without SEO, your digital presence never reaches its potential.
How to Fix It: SEO Tips You Can Start Using Today
You don’t need to be an expert to make big improvements to your site’s SEO. Here’s what you can do right now:
1. Start with Local SEO
Use keywords that include your service + location:
“football coaching in Exeter”
“Devon personal trainer”
“gym near Manchester”
Add these to page titles, headings, and meta descriptions. Also:
Set up or claim your Google Business Profile
Add correct business info, opening hours, and photos
Ask for reviews from happy clients - the more reviews, the better your chances at ranking high!
2. Write Useful Blog Content
Create blog posts that answer common questions your clients have. Examples:
“How to choose a beginner’s gym in Devon”
“What to expect from a first PT session”
Use these articles to naturally include keywords and build your authority.
3. Optimise Your Website
Add keywords to your page titles and subheadings
Use image alt text that describes your services (e.g. “yoga class in Exeter”)
Create SEO-friendly URLs like
/devon-gym-membershipsinstead of/page1
4. Improve Page Speed and Mobile Usability
Compress images to reduce load time
Use a responsive design that works well on phones
Google prioritises mobile-optimised, fast-loading sites in search results.
5. Build Backlinks
Connect with local sports blogs, partners, or events. Offer to write a guest post or be interviewed. These backlinks signal trust to search engines.
It takes time, but even small SEO steps can lead to big gains in traffic and visibility.
Rather an Expert Handle Things, Let Us Handle SEO For You
SEO isn’t just about ticking boxes. It’s about building a strategy that connects your brand to the people already searching for it.
At Kreate Media, we provide SEO for sports businesses that drives real results—like more leads, more visibility, and more bookings.
We handle it all:
Keyword research tailored to your region and niche
Full on-page SEO for your website
Local search optimisation and Google Business support
Blog content planning and publishing
Technical clean-up and performance optimisation
If SEO feels like a mystery or just another task on your plate—we’re here to turn it into a growth engine.
Book a call with us today.
