Why Squarespace Is the Perfect Website Platform for Sports Brands
Why Most Sports Websites Don’t Perform
If you run a sports brand—like a gym, golf club, or personal trainer business—you’ve likely faced one or more of these problems:
Your current website looks outdated or doesn’t work well on mobile
Making simple updates feels impossible without a web developer
Your site doesn’t show up on Google when people search for you
You’re missing features like booking systems, payment tools, or contact forms
The design doesn’t reflect your brand or the quality of your services
What Happens If These Problems Go Unfixed?
Ignoring these issues can lead to real consequences:
Potential clients leave your site before even contacting you
You miss out on bookings because your online experience feels clunky
Search engines overlook your website, making you invisible online
Your business seems unprofessional—hurting trust and credibility
Competitors with better websites win customers that could have been yours
In short, a poor website isn’t just an inconvenience—it’s a missed opportunity.
How to Fix It: What You Need to Build a Great Sports Website
To fix this - We recommend the following:
1. Choose the Right Platform
Use a platform that’s modern, reliable, and user-friendly. Squarespace is perfect for sports businesses because it offers:
Sleek, mobile-responsive templates
Drag-and-drop editing
Built-in SEO tools
Integrated features like bookings, payments, forms, and email
2. Structure Your Site for Conversions
Think like your customer. Make it easy to:
Book a class or session
Read about your services
Contact you quickly
View testimonials and photos
Use clear calls-to-action and a simple menu structure.
3. Optimise for Search Engines
Use keywords like “boxing gym in London” or “golf lessons near me”
Write meta titles and descriptions for every page - Keeping the titles between 50-60 characters, and the descriptions between 150-160 characters for best SEO practice
Add image alt text and use proper header tags
Submit your sitemap to Google Search Console to tell Google your website exists
4. Keep It Fresh
Update your content regularly. Post new photos, class updates, and client success stories. A site that never changes quickly becomes forgotten.
5. Match Your Brand
Use custom colours, logos, and visuals that reflect your brand’s energy. Sports businesses are dynamic—your site should be too.
Doing all this takes time, consistency, and the right tools. But if done well, your website can become your hardest-working team member.
Or… Let Kreate Media Do All Of This for You
We take the stress off your hands and transform your online presence from basic to brilliant.
We build custom Squarespace websites for gyms, trainers, athletes, and sports clubs that:
Look sharp on every device
Rank well on Google
Make booking, buying, and contacting easy
Fully reflect your brand’s energy and values
We don’t just design—we build performance-driven sites that grow your business.
Let us handle the website. While you focus on what you do best.
Book a call with us today.
