Boast Padel: a store that matches the product
Ireland’s padel apparel brand had excellent social content and a self-built website that undersold everything. We rebuilt the store on Shopify.
The Challenge
The website had been built in-house and looked it. Premium padel apparel was being presented in a way that showed none of the quality, the shopping experience was awkward, and the store did very little selling. The frustrating part was that the social media content was genuinely good. People were arriving interested and leaving unconvinced, because the website was the weakest thing about the brand.
What we did
A full redesign on the platform they were already using.
- Rebuilt the store on Shopify
- Redesigned around the product photography
- Made buying straightforward, start to checkout
- Built space to showcase products, not list them
- Room for influencer and campaign sections
- Structured so the team can extend it themselves
- Carried the social content quality through
The Results
The website now reflects the standard of the product and the content behind it. Customers can find and buy things without friction, the brand has somewhere credible to send the traffic its social media earns, and the store is built to be added to rather than replaced again in a year. Performance figures will follow once the site has been live long enough to mean anything.
The site, end to end
Scroll inside the frame to see the whole page
Book a Call
A store that sells your product?
No long contracts. No fluff. A clear plan and the team to deliver it.
