Invisible in local search
Someone two towns away outranks you for your own sport.
Sports SEO agency for clubs, gyms and sports brands
SEO built for sport. Local visibility, technical foundations and content that gets you found on Google and inside AI answers.
- 7+
- Years in sport
- 40+
- Five star reviews
- 12+
- Brands across the UK
Clients we work with
Sports SEO is its own discipline
40+ five star reviews
Nobody searches for a padel club the way they search for a plumber. Sports SEO means winning the searches that end in a booking, not the ones that look good in a report. You work directly with Ellis, backed by specialists from inside the industry.
- 3-6 Mths
- Before meaningful organic growth
- 1M+
- Views generated for one club
- 40+
- Five star reviews
- 7+
- Years in sport
• Who we work with
Who we do sports SEO for
Local clubs competing with national chains, and national brands competing with everyone. The strategy changes, the method does not.
Sports clubs
Ranking for the sport plus the town, where members actually search.
Golf clubs
Visitor green fees, society days and membership enquiries.
Padel clubs
A fast-growing sport with search demand nobody has claimed yet.
Gyms and fitness
Local SEO, Google Business Profile and location pages that rank.
Academies
Trials, camps and programmes found by parents, not just players.
Coaches and PTs
Service pages that win the searches near you.
Sports e-commerce
Product and category pages built to earn organic traffic.
Multi-site brands
One structure that scales across every location you run.
Problems we fix
If any of these sound like your search visibility, this is what a sports SEO agency should be solving.
Outranked by bigger brands
National chains take the traffic that should be yours.
No idea what is working
Traffic numbers go up and nothing reaches the inbox.
Missing from AI answers
People ask an assistant, and your competitor gets named.
What the work covers
One scope, reviewed every month. Everything below is part of an ongoing sports SEO engagement.
- Keyword research built around bookings, not vanity terms
- Full technical audit and fixes, speed, crawl and structure
- On-page optimisation across every priority page
- Google Business Profile setup and ongoing optimisation
- Location pages for every area you want to be found in
- A content plan mapped to real search demand
- Internal linking that builds topical authority
- Schema markup so search engines read you correctly
- AI and LLM visibility, so assistants name you in answers
- Competitor content gap analysis, refreshed quarterly
- Monthly reporting on rankings, traffic and enquiries
- A named person you can call, not a ticket queue
How we work
Three stages, then a repeating monthly cycle. You always know what was done and what it moved.
01
Audit and strategy
We audit the site and the competitors, pick the keywords that end in bookings, and agree the pages that will target them.
02
Fix and optimise
Technical fixes, on-page work, structure and local signals, so the foundations can actually hold a ranking.
03
Content and growth
Content against the plan, authority building, and a monthly report tying the work back to enquiries.
What our clients say
★★★★★
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results. Would recommend any business that is looking for marketing support should speak to Ellis.”
★★★★★
“I highly recommend Ellis, he was extremely professional, great to work with, and truly understand what my business needed. He built a bespoke website tailored specifically for us, delivering a high-quality, functional, and visually appealing design.”
★★★★★
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio. Would highly recommend and will be working with Ellis in the future!”
★★★★★
“Ellis invested time with us to clearly understand our business, our objectives, our goals and importantly our culture. He supported us in providing tailored solutions to improve our business online and how we engage with customers. How we communicate via our website and social media platforms has improved significantly as a result.”
★★★★★
“Ellis created our social media strategy, website, and an infrastructure to help us launch our events with confidence. Ellis is always so very friendly, helpful and incredibly knowledgeable. We could not recommend him more highly!”
★★★★★
“They are creative, responsive, and easy to work with, and they do a great job taking ideas and turning them into polished, professional content and branding. What I appreciate most is their ability to move quickly while still delivering quality work.”
★★★★★
“He has helped and continues to help me build out a platform to ensure optimal user experience as well as ensure the best possible SEO setup and performance. Apart from the beautiful work, Ellis is also incredibly responsive, patient, and kind. 10/10 experience.”
★★★★★
“Ellis has been brilliant and really understood what our business needed. He was able to create strategies that work whilst also being realistic. Thanks to Ellis, we've seen a big jump in engagement and sales. Highly recommend if you want great results!”
★★★★★
“He's really gone out of his way and been there for me on my journey. I've applied what he's told me and I've seen lots of growth in my accounts which has then lead to financial gain, looking forward to seeing what more we can achieve!”
★★★★★
“Ellis built a beautiful website for my wellness brand and recently turned around a same-day landing page for a press launch, with a HubSpot-integrated form, in just a couple of hours. Responsive, design-led, and easy to communicate with. Recommended!”
★★★★★
“Ellis took the time to understand my needs for the website and produced the website in a very timely manner. I was very happy with the website and have had great feedback about it from my clients. I would recommend Ellis unreservedly.”
★★★★★
“The whole process was easy, he listened to exactly what I needed and came back with something that looks nice and modern. It works great on mobile too, which was important because most of my clients are on their phones. I've already had new bookings come through.”
★★★★★
“Ellis did a fantastic job for me - he was easy to communicate with and helped me wade through the mysteries of SEO whilst also helping me to make my website function much better.”
★★★★★
“As an artist with increasing sales I needed a website to reach out to my buyers and wider audience. Ellis designed my website beautifully, and also gave me instructions as to how I could update it myself. The service he provides is second to none.”
★★★★★
“Efficient, fast and coherent web design. Ellis was excellent to communicate with and created a great platform to build my business online. His knowledge and skill helped me greatly with my virtual presence, a true professional.”
★★★★★
“Ellis was so patient throughout the process of strengthening my website. He really helped me keep my momentum going when the process got sticky or dull. Will definitely work with him again as my business grows and develops.”
★★★★★
“Have worked with Ellis on various projects recently, including the building of my Business Website. Ellis is always professional and delivers a high level of service. Would 100% recommend the use of his services.”
★★★★★
“He was adaptable, flexible and responded to my questions and comments with a calm and reassuring approach. What seemed like a challenge for me, he made it look very easy when recreating my website.”
★★★★★
“Ellis helped me update and further improve my website. He was efficient, supportive and really helpful, especially as this is an area in which I am not confident. I have already recommended Ellis to other small business owners.”
★★★★★
“Ellis was a pleasure to collaborate with. He made everything seamless and ensured his clients had a smooth experience. Communication was clear and prompt. I'd absolutely welcome the chance to work with him again in the future!”
★★★★★
“Ellis is a fantastic web designer, I found him to be professional, creative, and easy to work with. He understood my brand vision and delivered a clean, functional site that exceeded expectations.”
★★★★★
“A refreshingly easy to use and well presented website with all information available. It's visible to the eye but not too cluttered like some other websites!”
★★★★★
“Ellis is an extremely talented and professional individual, offering only the best marketing services and knowledge to each project. Highly recommend.”
★★★★★
“A genuinely lovely guy who has your best interests at heart, and happens to be great at his job. Highly recommend.”
★★★★★
“We had a wonderful experience working with Ellis and would highly recommend his services for website building.”
★★★★★
“Ellis is so friendly and efficient! Very happy with my website.”
★★★★★
“Phenomenal job done by Ellis. Would highly recommend. Replied almost instantly and always very helpful. Thanks for helping me generate leads and setting up some solid marketing.”
★★★★★
“Ellis created a series of marketing materials for my business. This was done to the exact specifications and very quickly! Would highly recommend.”
★★★★★
“Ellis is great, would definitely recommend.”
★★★★★
“Great guy and even better work!”
★★★★★
“Fantastic efficient service.”
★★★★★
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results. Would recommend any business that is looking for marketing support should speak to Ellis.”
★★★★★
“I highly recommend Ellis, he was extremely professional, great to work with, and truly understand what my business needed. He built a bespoke website tailored specifically for us, delivering a high-quality, functional, and visually appealing design.”
★★★★★
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio. Would highly recommend and will be working with Ellis in the future!”
★★★★★
“Ellis invested time with us to clearly understand our business, our objectives, our goals and importantly our culture. He supported us in providing tailored solutions to improve our business online and how we engage with customers. How we communicate via our website and social media platforms has improved significantly as a result.”
★★★★★
“Ellis created our social media strategy, website, and an infrastructure to help us launch our events with confidence. Ellis is always so very friendly, helpful and incredibly knowledgeable. We could not recommend him more highly!”
★★★★★
“They are creative, responsive, and easy to work with, and they do a great job taking ideas and turning them into polished, professional content and branding. What I appreciate most is their ability to move quickly while still delivering quality work.”
★★★★★
“He has helped and continues to help me build out a platform to ensure optimal user experience as well as ensure the best possible SEO setup and performance. Apart from the beautiful work, Ellis is also incredibly responsive, patient, and kind. 10/10 experience.”
★★★★★
“Ellis has been brilliant and really understood what our business needed. He was able to create strategies that work whilst also being realistic. Thanks to Ellis, we've seen a big jump in engagement and sales. Highly recommend if you want great results!”
★★★★★
“He's really gone out of his way and been there for me on my journey. I've applied what he's told me and I've seen lots of growth in my accounts which has then lead to financial gain, looking forward to seeing what more we can achieve!”
★★★★★
“Ellis built a beautiful website for my wellness brand and recently turned around a same-day landing page for a press launch, with a HubSpot-integrated form, in just a couple of hours. Responsive, design-led, and easy to communicate with. Recommended!”
★★★★★
“Ellis took the time to understand my needs for the website and produced the website in a very timely manner. I was very happy with the website and have had great feedback about it from my clients. I would recommend Ellis unreservedly.”
★★★★★
“The whole process was easy, he listened to exactly what I needed and came back with something that looks nice and modern. It works great on mobile too, which was important because most of my clients are on their phones. I've already had new bookings come through.”
★★★★★
“Ellis did a fantastic job for me - he was easy to communicate with and helped me wade through the mysteries of SEO whilst also helping me to make my website function much better.”
★★★★★
“As an artist with increasing sales I needed a website to reach out to my buyers and wider audience. Ellis designed my website beautifully, and also gave me instructions as to how I could update it myself. The service he provides is second to none.”
★★★★★
“Efficient, fast and coherent web design. Ellis was excellent to communicate with and created a great platform to build my business online. His knowledge and skill helped me greatly with my virtual presence, a true professional.”
★★★★★
“Ellis was so patient throughout the process of strengthening my website. He really helped me keep my momentum going when the process got sticky or dull. Will definitely work with him again as my business grows and develops.”
★★★★★
“Have worked with Ellis on various projects recently, including the building of my Business Website. Ellis is always professional and delivers a high level of service. Would 100% recommend the use of his services.”
★★★★★
“He was adaptable, flexible and responded to my questions and comments with a calm and reassuring approach. What seemed like a challenge for me, he made it look very easy when recreating my website.”
★★★★★
“Ellis helped me update and further improve my website. He was efficient, supportive and really helpful, especially as this is an area in which I am not confident. I have already recommended Ellis to other small business owners.”
★★★★★
“Ellis was a pleasure to collaborate with. He made everything seamless and ensured his clients had a smooth experience. Communication was clear and prompt. I'd absolutely welcome the chance to work with him again in the future!”
★★★★★
“Ellis is a fantastic web designer, I found him to be professional, creative, and easy to work with. He understood my brand vision and delivered a clean, functional site that exceeded expectations.”
★★★★★
“A refreshingly easy to use and well presented website with all information available. It's visible to the eye but not too cluttered like some other websites!”
★★★★★
“Ellis is an extremely talented and professional individual, offering only the best marketing services and knowledge to each project. Highly recommend.”
★★★★★
“A genuinely lovely guy who has your best interests at heart, and happens to be great at his job. Highly recommend.”
★★★★★
“We had a wonderful experience working with Ellis and would highly recommend his services for website building.”
★★★★★
“Ellis is so friendly and efficient! Very happy with my website.”
★★★★★
“Phenomenal job done by Ellis. Would highly recommend. Replied almost instantly and always very helpful. Thanks for helping me generate leads and setting up some solid marketing.”
★★★★★
“Ellis created a series of marketing materials for my business. This was done to the exact specifications and very quickly! Would highly recommend.”
★★★★★
“Ellis is great, would definitely recommend.”
★★★★★
“Great guy and even better work!”
★★★★★
“Fantastic efficient service.”
Book a Call
Want to be found on Google?
No long contracts. No fluff. A clear plan and the team to deliver it.
Questions our clients ask
The things clubs and brands ask on the first call.
Three to six months for meaningful organic growth in most sports niches. Anyone promising faster is either lucky or lying.
No, and nobody honest does. What we commit to is the work, the reporting and a clear line between what we did and what it produced.
It is the work that gets you found by people nearby, through your Google Business Profile, location pages and local signals. If members travel to you, you need it.
People increasingly ask an assistant rather than searching. The work makes sure your club is the one named in that answer, through clear structure, schema and content an assistant can quote.
The agreed work, a report on rankings, traffic and enquiries, and a call to go through what it moved and what is next.
No long lock-in. SEO needs a run of months to be fair on both sides, but you are not signing something you cannot leave.