An outdated site
It looks nothing like the gym people walk into.
Gym website design for studios, fitness brands and personal trainers
Gym website design built to turn browsers into members. Clear pricing, a timetable people can read, and a booking route that works on a phone.
- 50+
- Websites launched
- 40+
- Five star reviews
- 7+
- Years in sport and fitness
Clients we work with
Gym websites need a different approach
40+ five star reviews
A gym website gets ten seconds to answer three questions. What it costs, what the timetable looks like, and how to start. We design around all three. You work directly with Ellis, backed by specialists from inside the industry.
- 70%
- Of visitors arrive on mobile
- 4-8 Weeks
- Typical build time
- 50+
- Websites launched
- 40+
- Five star reviews
• Who we work with
Who we design gym websites for
A CrossFit box sells community. A studio sells a timetable. A PT sells themselves. The structure changes for each one, the standard does not.
Independent gyms
Membership tiers, joining information and a free trial that converts.
CrossFit boxes
Programming, community and a clear route into your first class.
Fitness studios
Timetables, class descriptions and booking that members trust.
Pilates and yoga studios
Schedules, instructor profiles and online booking in a few clicks.
Personal trainers
Credentials, results and an enquiry form that does the selling.
Online coaches
Programme sales, lead capture and authority built into the page.
Strength and conditioning
Services, outcomes and credibility for a serious audience.
Boutique fitness brands
Multi-site locations, team profiles and a brand that holds up.
Problems we fix
If any of these sound like your gym website, this is what gym website design should be solving.
Pricing nobody can find
Prospects leave rather than email to ask what it costs.
A buried timetable
The one thing every visitor wants is three clicks deep.
A poor mobile experience
Over 70% of your visitors are on a phone when they decide.
What every build includes
One scope, no add-on list. Everything below is in a standard gym website design project.
- Custom design built around your brand and goals
- Membership and pricing layouts people understand
- Class and timetable pages your staff can update
- Trainer and coach profile pages that build trust
- Booking integration for classes, trials and consultations
- Enquiry forms that land in the inbox you actually read
- Mobile-first build, because most visitors arrive on a phone
- SEO foundations on every page, titles, structure and speed
- Google Analytics configured from day one
- Speed and usability optimisation before we go live
- Optional e-commerce for merchandise and online coaching
- Video training at handover so the site stays yours
How we work
Three stages, no mystery. You know what is happening and what is expected of you at each one.
01
Strategy and planning
We learn the business, the audience and the commercial goal, then map the site structure and what each page has to do.
02
Design and build
You approve the design before a line of it gets built. Then it is built for speed, mobile and conversion.
03
Launch and growth
We launch with analytics and tracking in place, hand over video training, and pick up SEO, content or paid ads when you are ready.
What our clients say
★★★★★
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results. Would recommend any business that is looking for marketing support should speak to Ellis.”
★★★★★
“I highly recommend Ellis, he was extremely professional, great to work with, and truly understand what my business needed. He built a bespoke website tailored specifically for us, delivering a high-quality, functional, and visually appealing design.”
★★★★★
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio. Would highly recommend and will be working with Ellis in the future!”
★★★★★
“Ellis invested time with us to clearly understand our business, our objectives, our goals and importantly our culture. He supported us in providing tailored solutions to improve our business online and how we engage with customers. How we communicate via our website and social media platforms has improved significantly as a result.”
★★★★★
“Ellis created our social media strategy, website, and an infrastructure to help us launch our events with confidence. Ellis is always so very friendly, helpful and incredibly knowledgeable. We could not recommend him more highly!”
★★★★★
“They are creative, responsive, and easy to work with, and they do a great job taking ideas and turning them into polished, professional content and branding. What I appreciate most is their ability to move quickly while still delivering quality work.”
★★★★★
“He has helped and continues to help me build out a platform to ensure optimal user experience as well as ensure the best possible SEO setup and performance. Apart from the beautiful work, Ellis is also incredibly responsive, patient, and kind. 10/10 experience.”
★★★★★
“Ellis has been brilliant and really understood what our business needed. He was able to create strategies that work whilst also being realistic. Thanks to Ellis, we've seen a big jump in engagement and sales. Highly recommend if you want great results!”
★★★★★
“He's really gone out of his way and been there for me on my journey. I've applied what he's told me and I've seen lots of growth in my accounts which has then lead to financial gain, looking forward to seeing what more we can achieve!”
★★★★★
“Ellis built a beautiful website for my wellness brand and recently turned around a same-day landing page for a press launch, with a HubSpot-integrated form, in just a couple of hours. Responsive, design-led, and easy to communicate with. Recommended!”
★★★★★
“Ellis took the time to understand my needs for the website and produced the website in a very timely manner. I was very happy with the website and have had great feedback about it from my clients. I would recommend Ellis unreservedly.”
★★★★★
“The whole process was easy, he listened to exactly what I needed and came back with something that looks nice and modern. It works great on mobile too, which was important because most of my clients are on their phones. I've already had new bookings come through.”
★★★★★
“Ellis did a fantastic job for me - he was easy to communicate with and helped me wade through the mysteries of SEO whilst also helping me to make my website function much better.”
★★★★★
“As an artist with increasing sales I needed a website to reach out to my buyers and wider audience. Ellis designed my website beautifully, and also gave me instructions as to how I could update it myself. The service he provides is second to none.”
★★★★★
“Efficient, fast and coherent web design. Ellis was excellent to communicate with and created a great platform to build my business online. His knowledge and skill helped me greatly with my virtual presence, a true professional.”
★★★★★
“Ellis was so patient throughout the process of strengthening my website. He really helped me keep my momentum going when the process got sticky or dull. Will definitely work with him again as my business grows and develops.”
★★★★★
“Have worked with Ellis on various projects recently, including the building of my Business Website. Ellis is always professional and delivers a high level of service. Would 100% recommend the use of his services.”
★★★★★
“He was adaptable, flexible and responded to my questions and comments with a calm and reassuring approach. What seemed like a challenge for me, he made it look very easy when recreating my website.”
★★★★★
“Ellis helped me update and further improve my website. He was efficient, supportive and really helpful, especially as this is an area in which I am not confident. I have already recommended Ellis to other small business owners.”
★★★★★
“Ellis was a pleasure to collaborate with. He made everything seamless and ensured his clients had a smooth experience. Communication was clear and prompt. I'd absolutely welcome the chance to work with him again in the future!”
★★★★★
“Ellis is a fantastic web designer, I found him to be professional, creative, and easy to work with. He understood my brand vision and delivered a clean, functional site that exceeded expectations.”
★★★★★
“A refreshingly easy to use and well presented website with all information available. It's visible to the eye but not too cluttered like some other websites!”
★★★★★
“Ellis is an extremely talented and professional individual, offering only the best marketing services and knowledge to each project. Highly recommend.”
★★★★★
“A genuinely lovely guy who has your best interests at heart, and happens to be great at his job. Highly recommend.”
★★★★★
“We had a wonderful experience working with Ellis and would highly recommend his services for website building.”
★★★★★
“Ellis is so friendly and efficient! Very happy with my website.”
★★★★★
“Phenomenal job done by Ellis. Would highly recommend. Replied almost instantly and always very helpful. Thanks for helping me generate leads and setting up some solid marketing.”
★★★★★
“Ellis created a series of marketing materials for my business. This was done to the exact specifications and very quickly! Would highly recommend.”
★★★★★
“Ellis is great, would definitely recommend.”
★★★★★
“Great guy and even better work!”
★★★★★
“Fantastic efficient service.”
★★★★★
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results. Would recommend any business that is looking for marketing support should speak to Ellis.”
★★★★★
“I highly recommend Ellis, he was extremely professional, great to work with, and truly understand what my business needed. He built a bespoke website tailored specifically for us, delivering a high-quality, functional, and visually appealing design.”
★★★★★
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio. Would highly recommend and will be working with Ellis in the future!”
★★★★★
“Ellis invested time with us to clearly understand our business, our objectives, our goals and importantly our culture. He supported us in providing tailored solutions to improve our business online and how we engage with customers. How we communicate via our website and social media platforms has improved significantly as a result.”
★★★★★
“Ellis created our social media strategy, website, and an infrastructure to help us launch our events with confidence. Ellis is always so very friendly, helpful and incredibly knowledgeable. We could not recommend him more highly!”
★★★★★
“They are creative, responsive, and easy to work with, and they do a great job taking ideas and turning them into polished, professional content and branding. What I appreciate most is their ability to move quickly while still delivering quality work.”
★★★★★
“He has helped and continues to help me build out a platform to ensure optimal user experience as well as ensure the best possible SEO setup and performance. Apart from the beautiful work, Ellis is also incredibly responsive, patient, and kind. 10/10 experience.”
★★★★★
“Ellis has been brilliant and really understood what our business needed. He was able to create strategies that work whilst also being realistic. Thanks to Ellis, we've seen a big jump in engagement and sales. Highly recommend if you want great results!”
★★★★★
“He's really gone out of his way and been there for me on my journey. I've applied what he's told me and I've seen lots of growth in my accounts which has then lead to financial gain, looking forward to seeing what more we can achieve!”
★★★★★
“Ellis built a beautiful website for my wellness brand and recently turned around a same-day landing page for a press launch, with a HubSpot-integrated form, in just a couple of hours. Responsive, design-led, and easy to communicate with. Recommended!”
★★★★★
“Ellis took the time to understand my needs for the website and produced the website in a very timely manner. I was very happy with the website and have had great feedback about it from my clients. I would recommend Ellis unreservedly.”
★★★★★
“The whole process was easy, he listened to exactly what I needed and came back with something that looks nice and modern. It works great on mobile too, which was important because most of my clients are on their phones. I've already had new bookings come through.”
★★★★★
“Ellis did a fantastic job for me - he was easy to communicate with and helped me wade through the mysteries of SEO whilst also helping me to make my website function much better.”
★★★★★
“As an artist with increasing sales I needed a website to reach out to my buyers and wider audience. Ellis designed my website beautifully, and also gave me instructions as to how I could update it myself. The service he provides is second to none.”
★★★★★
“Efficient, fast and coherent web design. Ellis was excellent to communicate with and created a great platform to build my business online. His knowledge and skill helped me greatly with my virtual presence, a true professional.”
★★★★★
“Ellis was so patient throughout the process of strengthening my website. He really helped me keep my momentum going when the process got sticky or dull. Will definitely work with him again as my business grows and develops.”
★★★★★
“Have worked with Ellis on various projects recently, including the building of my Business Website. Ellis is always professional and delivers a high level of service. Would 100% recommend the use of his services.”
★★★★★
“He was adaptable, flexible and responded to my questions and comments with a calm and reassuring approach. What seemed like a challenge for me, he made it look very easy when recreating my website.”
★★★★★
“Ellis helped me update and further improve my website. He was efficient, supportive and really helpful, especially as this is an area in which I am not confident. I have already recommended Ellis to other small business owners.”
★★★★★
“Ellis was a pleasure to collaborate with. He made everything seamless and ensured his clients had a smooth experience. Communication was clear and prompt. I'd absolutely welcome the chance to work with him again in the future!”
★★★★★
“Ellis is a fantastic web designer, I found him to be professional, creative, and easy to work with. He understood my brand vision and delivered a clean, functional site that exceeded expectations.”
★★★★★
“A refreshingly easy to use and well presented website with all information available. It's visible to the eye but not too cluttered like some other websites!”
★★★★★
“Ellis is an extremely talented and professional individual, offering only the best marketing services and knowledge to each project. Highly recommend.”
★★★★★
“A genuinely lovely guy who has your best interests at heart, and happens to be great at his job. Highly recommend.”
★★★★★
“We had a wonderful experience working with Ellis and would highly recommend his services for website building.”
★★★★★
“Ellis is so friendly and efficient! Very happy with my website.”
★★★★★
“Phenomenal job done by Ellis. Would highly recommend. Replied almost instantly and always very helpful. Thanks for helping me generate leads and setting up some solid marketing.”
★★★★★
“Ellis created a series of marketing materials for my business. This was done to the exact specifications and very quickly! Would highly recommend.”
★★★★★
“Ellis is great, would definitely recommend.”
★★★★★
“Great guy and even better work!”
★★★★★
“Fantastic efficient service.”
Book a Call
Want a gym website that fills classes?
No long contracts. No fluff. A clear plan and the team to deliver it.
Questions our clients ask
The things gym and studio owners ask on the first call.
Pricing and membership options, a timetable, trainer profiles, booking or enquiry forms, testimonials and location. Everything else is optional.
By answering the three questions a prospect has before they will walk in, then making the next step obvious. Most gym sites hide at least one of the three.
Yes. A PT site is a smaller build with the same job to do, which is proving the results and making the enquiry easy.
Yes. Most of our projects are rebuilds. We keep the pages that are working and rebuild the rest around joining.
Four to eight weeks for most builds. The variable is how quickly content and feedback come back, not the build.
Yes. We integrate the booking system you already use where we can, rather than making members learn a new one.