Sculpt Pilates: a lighter, faster online studio
A rebuilt membership platform for an online Pilates studio, designed to cut the admin and make a growing video library easy to move through.
- 2 Weeks
- Brief to launch
- 4
- Core problems solved
- 5 Star
- Client rating

The brief
The content was strong, the setup was not. Members struggled to find their way around a growing video library, sign-up created friction at exactly the wrong moment, and member management was manual, costing hours every week that should have gone into the business.
- 2 Weeks
- Brief to launch
- 4
- Core problems solved
- 5 Star
- Client rating
- 1
- Platform rebuilt
What we did
A rebuild around usability, automation and room to grow.
- 01Added filters to the video library so members can find a class
- 02Rebuilt the onboarding journey to cut sign-up friction
- 03Introduced automations to remove manual member admin
- 04Added comments under videos to build community
- 05Restructured the platform around usability and scale
- 06Optimised the whole experience for mobile
- 07Set up analytics from relaunch
- 08Delivered handover training
The Impact
2 Weeks Brief to Launch
A lighter, faster platform rebuilt and live inside a fortnight.
5 Star Client Rating
The owner got her week back to spend on growing the studio instead of managing it.



Amy Walker,Founder, Sculpt Pilates
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio.”
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