A different brand every post
Three fonts, four blues, and nothing that matches the shirt.
Sports branding for clubs, gyms and sports brands
An identity that works on a shirt, a sign, a screen and a social post. Built so your team can keep using it long after the launch.
- 50+
- Brands and sites launched
- 40+
- Five star reviews
- 7+
- Years in sport
Clients we work with
A badge is not a brand
40+ five star reviews
Sport is one of the few places where a logo ends up on a shirt, a wall, a scoreboard and a phone screen in the same week. We build identities that hold up in all of them, with a system simple enough that whoever posts on a Saturday morning can stay on brand.
- 50+
- Brands and sites launched
- 4-8 Weeks
- Typical project time
- 40+
- Five star reviews
- 7+
- Years in sport
• Who we work with
Who we brand
A new padel club and a hundred-year-old golf club need different things from an identity. The process is the same, the answer is not.
Padel clubs
New clubs that need to look established on day one.
Golf clubs
Heritage kept, everything around it brought up to date.
Sports clubs
A badge that works on kit, signage and social.
Gyms and studios
An identity that holds across classes, kit and the timetable.
Academies
A look that convinces parents as well as players.
Sports brands
Packaging, product and storefront pulled into one system.
Problems we fix
If any of these sound like your brand, this is what sports branding should be solving.
A logo that breaks
Fine on a laptop, unreadable on a shirt or a sign.
Nobody can use it
The brand lives in one person’s head and one old file.
Looks smaller than you are
A serious club presenting like a side project.
What every brand project includes
One scope, built so the identity survives contact with a real club.
- Discovery with the people who run the club, not a questionnaire
- Primary badge plus the variations sport actually needs
- Kit, signage and screen versions tested at real sizes
- A colour system that works on dark, light and pitch-side
- Type choices that hold up in a caption and on a scoreboard
- Templates your team can post from without breaking it
- Logo files in every format you will ever be asked for
- A short, usable brand guide, not a fifty-page PDF
- Rollout plan across site, social, kit and signage
- Handover session so the team can run with it
How we work
Understand the club first, then design. You see the direction before anything is finished.
01
Discovery
We learn the club, the members, the history and where it is heading, then agree what the identity has to do.
02
Design the identity
Routes developed and shown in context on kit, signage and screen, then refined to one.
03
Roll it out
Files, templates and a short guide, handed over with a session so the team can use it.
What our clients say
★★★★★
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results. Would recommend any business that is looking for marketing support should speak to Ellis.”
★★★★★
“I highly recommend Ellis, he was extremely professional, great to work with, and truly understand what my business needed. He built a bespoke website tailored specifically for us, delivering a high-quality, functional, and visually appealing design.”
★★★★★
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio. Would highly recommend and will be working with Ellis in the future!”
★★★★★
“Ellis invested time with us to clearly understand our business, our objectives, our goals and importantly our culture. He supported us in providing tailored solutions to improve our business online and how we engage with customers. How we communicate via our website and social media platforms has improved significantly as a result.”
★★★★★
“Ellis created our social media strategy, website, and an infrastructure to help us launch our events with confidence. Ellis is always so very friendly, helpful and incredibly knowledgeable. We could not recommend him more highly!”
★★★★★
“They are creative, responsive, and easy to work with, and they do a great job taking ideas and turning them into polished, professional content and branding. What I appreciate most is their ability to move quickly while still delivering quality work.”
★★★★★
“He has helped and continues to help me build out a platform to ensure optimal user experience as well as ensure the best possible SEO setup and performance. Apart from the beautiful work, Ellis is also incredibly responsive, patient, and kind. 10/10 experience.”
★★★★★
“Ellis has been brilliant and really understood what our business needed. He was able to create strategies that work whilst also being realistic. Thanks to Ellis, we've seen a big jump in engagement and sales. Highly recommend if you want great results!”
★★★★★
“He's really gone out of his way and been there for me on my journey. I've applied what he's told me and I've seen lots of growth in my accounts which has then lead to financial gain, looking forward to seeing what more we can achieve!”
★★★★★
“Ellis built a beautiful website for my wellness brand and recently turned around a same-day landing page for a press launch, with a HubSpot-integrated form, in just a couple of hours. Responsive, design-led, and easy to communicate with. Recommended!”
★★★★★
“Ellis took the time to understand my needs for the website and produced the website in a very timely manner. I was very happy with the website and have had great feedback about it from my clients. I would recommend Ellis unreservedly.”
★★★★★
“The whole process was easy, he listened to exactly what I needed and came back with something that looks nice and modern. It works great on mobile too, which was important because most of my clients are on their phones. I've already had new bookings come through.”
★★★★★
“Ellis did a fantastic job for me - he was easy to communicate with and helped me wade through the mysteries of SEO whilst also helping me to make my website function much better.”
★★★★★
“As an artist with increasing sales I needed a website to reach out to my buyers and wider audience. Ellis designed my website beautifully, and also gave me instructions as to how I could update it myself. The service he provides is second to none.”
★★★★★
“Efficient, fast and coherent web design. Ellis was excellent to communicate with and created a great platform to build my business online. His knowledge and skill helped me greatly with my virtual presence, a true professional.”
★★★★★
“Ellis was so patient throughout the process of strengthening my website. He really helped me keep my momentum going when the process got sticky or dull. Will definitely work with him again as my business grows and develops.”
★★★★★
“Have worked with Ellis on various projects recently, including the building of my Business Website. Ellis is always professional and delivers a high level of service. Would 100% recommend the use of his services.”
★★★★★
“He was adaptable, flexible and responded to my questions and comments with a calm and reassuring approach. What seemed like a challenge for me, he made it look very easy when recreating my website.”
★★★★★
“Ellis helped me update and further improve my website. He was efficient, supportive and really helpful, especially as this is an area in which I am not confident. I have already recommended Ellis to other small business owners.”
★★★★★
“Ellis was a pleasure to collaborate with. He made everything seamless and ensured his clients had a smooth experience. Communication was clear and prompt. I'd absolutely welcome the chance to work with him again in the future!”
★★★★★
“Ellis is a fantastic web designer, I found him to be professional, creative, and easy to work with. He understood my brand vision and delivered a clean, functional site that exceeded expectations.”
★★★★★
“A refreshingly easy to use and well presented website with all information available. It's visible to the eye but not too cluttered like some other websites!”
★★★★★
“Ellis is an extremely talented and professional individual, offering only the best marketing services and knowledge to each project. Highly recommend.”
★★★★★
“A genuinely lovely guy who has your best interests at heart, and happens to be great at his job. Highly recommend.”
★★★★★
“We had a wonderful experience working with Ellis and would highly recommend his services for website building.”
★★★★★
“Ellis is so friendly and efficient! Very happy with my website.”
★★★★★
“Phenomenal job done by Ellis. Would highly recommend. Replied almost instantly and always very helpful. Thanks for helping me generate leads and setting up some solid marketing.”
★★★★★
“Ellis created a series of marketing materials for my business. This was done to the exact specifications and very quickly! Would highly recommend.”
★★★★★
“Ellis is great, would definitely recommend.”
★★★★★
“Great guy and even better work!”
★★★★★
“Fantastic efficient service.”
★★★★★
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results. Would recommend any business that is looking for marketing support should speak to Ellis.”
★★★★★
“I highly recommend Ellis, he was extremely professional, great to work with, and truly understand what my business needed. He built a bespoke website tailored specifically for us, delivering a high-quality, functional, and visually appealing design.”
★★★★★
“Ellis was great from start to finish. Really clear and efficient and made some great upgrades to my online Pilates studio. Would highly recommend and will be working with Ellis in the future!”
★★★★★
“Ellis invested time with us to clearly understand our business, our objectives, our goals and importantly our culture. He supported us in providing tailored solutions to improve our business online and how we engage with customers. How we communicate via our website and social media platforms has improved significantly as a result.”
★★★★★
“Ellis created our social media strategy, website, and an infrastructure to help us launch our events with confidence. Ellis is always so very friendly, helpful and incredibly knowledgeable. We could not recommend him more highly!”
★★★★★
“They are creative, responsive, and easy to work with, and they do a great job taking ideas and turning them into polished, professional content and branding. What I appreciate most is their ability to move quickly while still delivering quality work.”
★★★★★
“He has helped and continues to help me build out a platform to ensure optimal user experience as well as ensure the best possible SEO setup and performance. Apart from the beautiful work, Ellis is also incredibly responsive, patient, and kind. 10/10 experience.”
★★★★★
“Ellis has been brilliant and really understood what our business needed. He was able to create strategies that work whilst also being realistic. Thanks to Ellis, we've seen a big jump in engagement and sales. Highly recommend if you want great results!”
★★★★★
“He's really gone out of his way and been there for me on my journey. I've applied what he's told me and I've seen lots of growth in my accounts which has then lead to financial gain, looking forward to seeing what more we can achieve!”
★★★★★
“Ellis built a beautiful website for my wellness brand and recently turned around a same-day landing page for a press launch, with a HubSpot-integrated form, in just a couple of hours. Responsive, design-led, and easy to communicate with. Recommended!”
★★★★★
“Ellis took the time to understand my needs for the website and produced the website in a very timely manner. I was very happy with the website and have had great feedback about it from my clients. I would recommend Ellis unreservedly.”
★★★★★
“The whole process was easy, he listened to exactly what I needed and came back with something that looks nice and modern. It works great on mobile too, which was important because most of my clients are on their phones. I've already had new bookings come through.”
★★★★★
“Ellis did a fantastic job for me - he was easy to communicate with and helped me wade through the mysteries of SEO whilst also helping me to make my website function much better.”
★★★★★
“As an artist with increasing sales I needed a website to reach out to my buyers and wider audience. Ellis designed my website beautifully, and also gave me instructions as to how I could update it myself. The service he provides is second to none.”
★★★★★
“Efficient, fast and coherent web design. Ellis was excellent to communicate with and created a great platform to build my business online. His knowledge and skill helped me greatly with my virtual presence, a true professional.”
★★★★★
“Ellis was so patient throughout the process of strengthening my website. He really helped me keep my momentum going when the process got sticky or dull. Will definitely work with him again as my business grows and develops.”
★★★★★
“Have worked with Ellis on various projects recently, including the building of my Business Website. Ellis is always professional and delivers a high level of service. Would 100% recommend the use of his services.”
★★★★★
“He was adaptable, flexible and responded to my questions and comments with a calm and reassuring approach. What seemed like a challenge for me, he made it look very easy when recreating my website.”
★★★★★
“Ellis helped me update and further improve my website. He was efficient, supportive and really helpful, especially as this is an area in which I am not confident. I have already recommended Ellis to other small business owners.”
★★★★★
“Ellis was a pleasure to collaborate with. He made everything seamless and ensured his clients had a smooth experience. Communication was clear and prompt. I'd absolutely welcome the chance to work with him again in the future!”
★★★★★
“Ellis is a fantastic web designer, I found him to be professional, creative, and easy to work with. He understood my brand vision and delivered a clean, functional site that exceeded expectations.”
★★★★★
“A refreshingly easy to use and well presented website with all information available. It's visible to the eye but not too cluttered like some other websites!”
★★★★★
“Ellis is an extremely talented and professional individual, offering only the best marketing services and knowledge to each project. Highly recommend.”
★★★★★
“A genuinely lovely guy who has your best interests at heart, and happens to be great at his job. Highly recommend.”
★★★★★
“We had a wonderful experience working with Ellis and would highly recommend his services for website building.”
★★★★★
“Ellis is so friendly and efficient! Very happy with my website.”
★★★★★
“Phenomenal job done by Ellis. Would highly recommend. Replied almost instantly and always very helpful. Thanks for helping me generate leads and setting up some solid marketing.”
★★★★★
“Ellis created a series of marketing materials for my business. This was done to the exact specifications and very quickly! Would highly recommend.”
★★★★★
“Ellis is great, would definitely recommend.”
★★★★★
“Great guy and even better work!”
★★★★★
“Fantastic efficient service.”
Book a Call
Want a brand that looks like your club?
No long contracts. No fluff. A clear plan and the team to deliver it.
Questions our clients ask
The things clubs and brands ask on the first call.
Four to eight weeks for most clubs. Discovery and feedback set the pace more than the design does.
No. Plenty of projects are about keeping the badge and fixing everything around it.
Yes. Every file and every format is yours, handed over at the end.
We design them and work with your supplier on artwork. We do not print or install.
Yes, and it is usually cheaper together because the design work carries across.
We present with reasons, in context, so the decision is about what works rather than what one person likes.