Torquay Golf Club: a full membership in nine months
Social media transformation for a club whose membership growth had stalled and whose digital presence was one inactive Facebook page.
- 1M+
- Views online
- 889%
- Increase in reach
- 9 Mths
- To full capacity
The brief
Membership growth had stalled, and almost all of the shortfall was in younger players. Social activity was limited to Facebook, posted inconsistently, with nobody inside the club owning it. Left alone, the club risked becoming invisible to the next generation of golfers, and losing event revenue and sponsorship with them.
- 1M+
- Views online
- 889%
- Increase in Facebook reach
- 376%
- Increase in links clicked
- 13K
- Total interactions
What we did
We took the whole channel strategy off the club and ran it.
- 01Built a results-driven social strategy from scratch
- 02Launched Instagram to reach younger players
- 03Launched TikTok for reach beyond the membership
- 04Added LinkedIn to engage corporate sponsors
- 05Took full ownership of content creation and publishing
- 06Filmed the course, the facilities and the events
- 07Built content around community, not just fixtures
- 08Reported monthly on reach, clicks and enquiries
The Impact
1M+ Views Online
Over a million people saw the club online, with 13,000 interactions across the channels.
889% Increase in Reach
Facebook reach rose 889%, links clicked rose 376% and page visits rose 44.8%.
Craig Gibson,General Manager, Torquay Golf Club
“Ellis worked with us excellently to promote our Golf Club on social media networks and with great results.”
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