Pro Elite Watford: a site that matches the programme
A website for one of the UK’s top post-16 football and education programmes, built to walk players and parents through applying, a typical week and where it leads.
- 4 Weeks
- Brief to launch
- 3
- Key journeys mapped
- 5 Star
- Client rating
The brief
Pro Elite Watford is one of the UK’s top post-16 football and education programmes, and the website needed to carry that weight. It had to guide prospective players and the parents behind them through three things in order: how to apply, what a typical week actually looks like, and the careers the programme opens up.
- 4 Weeks
- Brief to launch
- 3
- Key journeys mapped
- 5 Star
- Client rating
- 1
- Full site build
What we did
Built around the decision a parent makes, not the brochure a club wants.
- 01Bold visuals and a clean, confident layout
- 02Mapped the apply, typical week and careers journeys
- 03Mobile-friendly build for players and parents
- 04Dynamic content and testimonials throughout
- 05Strong visual branding carried across every page
- 06Navigation built around the decision, not the org chart
- 07A CMS the team manages in-house
- 08Handover training so the site stays current
The Impact
4 Weeks Brief to Launch
The programme now has a site that looks like what it is, and sign-ups increased after launch.
3 Key Journeys Mapped
The club has since attracted high-level sponsorship interest. Full figures are being gathered.
Pro Elite WatfordClient quote to be added once collected
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