Author
Ellis Shelley
Founder of Kreate Media. The person you speak to about your club, your gym or your brand, and the person who writes everything published here.
Articles by Ellis Shelley
17 published, newest first.
Padel
Which booking system is best for your padel club?
A side by side look at the booking platforms padel clubs actually use, and what each one costs you in bookings, admin and member experience.
16 September 2026 · 10 min read
Padel
Padel club marketing: more bookings, members and revenue in 2026
The marketing that fills courts, converts first-timers and keeps members renewing.
2 April 2026 · 12 min read
Padel
What a high-converting padel club website looks like
The structure, the booking flow and the details that separate a site that sells from one that sits there.
1 April 2026 · 9 min read
Padel
How to build the perfect website for your padel club
A step by step look at building a club site around the booking rather than the brochure.
31 March 2026 · 11 min read
Padel
Why your padel club is struggling to fill courts
The reasons midweek courts stay empty, and what to do about each one.
31 March 2026 · 8 min read
Web design
Built your own trade website? Why it is losing customers
The common mistakes in self-built sites and the cost of each one in lost enquiries.
2 February 2026 · 7 min read
Web design
Lessons from building 50+ websites, so you do not have to
What repeats across fifty builds, and the decisions worth getting right first time.
8 November 2025 · 9 min read
Web design
Are Squarespace templates worth it for your business?
Where a template saves you money, and where it quietly costs you customers.
24 June 2025 · 6 min read
SEO & ads
SEO strategies every sports business should know
The foundations that get a club or brand found, explained without the jargon.
24 June 2025 · 10 min read
SEO & ads
Facebook ads vs organic reach: what works best for sport?
Where paid beats organic for clubs and brands, and how to split a limited budget.
24 June 2025 · 8 min read
SEO & ads
Local trade businesses: how to reach more local customers
Local search, Google Business Profile and the marketing that brings nearby customers in.
2 February 2026 · 7 min read
Strategy
15 sports sponsorship ideas for clubs and teams in the UK
Creative and proven ways for clubs to generate revenue and attract local businesses.
11 June 2026 · 9 min read
Strategy
How to choose the right sports marketing agency
The questions to ask, the answers to look for, and the red flags to walk away from.
24 June 2025 · 8 min read
Strategy
Top sports marketing trends for 2025 and 2026
What is changing in sports marketing, and which of it is worth your budget.
24 June 2025 · 7 min read
News
Sponsorship announcement: rising snooker talent Jay Bullen
Backing a young player, and why putting something back into sport matters to us.
24 June 2025 · 3 min read
Gyms & fitness
20 gym marketing ideas that actually work
Proven ways to grow memberships, improve visibility and generate consistent enquiries.
14 January 2026 · 11 min read
Sports clubs
Digital marketing for football clubs
How a football club builds membership, sponsorship and reach without a marketing department.
18 February 2026 · 9 min readBook a Call
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