Author

Ellis Shelley

Founder of Kreate Media. The person you speak to about your club, your gym or your brand, and the person who writes everything published here.

Ellis Shelley, founder of Kreate Media

Who you are dealing with

Ellis started Kreate Media after watching good clubs and good gyms lose members to worse businesses with better marketing. The gap was never effort. The gap was a website nobody could book through, a social account posting once a fortnight, and no one in the building whose job was to fix either.

Every enquiry to Kreate Media reaches Ellis directly. The first conversation is twenty minutes, and the point of that call is to work out whether Kreate Media can genuinely move the number you care about. Sometimes the answer is no, and saying so early costs you nothing.

How the work gets done

Ellis handles strategy, the client relationship and the direction of each project. Delivery comes from a team of specialists who have spent their careers inside the sports industry - design, development, SEO, content and paid media. You are not buying one person stretched across six disciplines.

What Ellis writes about

Sports marketing, website design for clubs and gyms, local SEO, social media for teams, and the specifics of padel, golf, fitness and academy marketing. Every article below comes from projects Kreate Media has actually run, which is why the examples are named and the numbers are the real ones.

Recognition

  • Squarespace Platinum designer
  • Over 50 websites designed and built for clubs, gyms, academies and sports brands
  • Results delivered for seven and eight figure companies
  • Recognised by DesignRush for website design, 2025

Get in touch

Email hello@kreatemedia.co.uk, or book the twenty minutes and bring the thing that is not working.

Articles by Ellis Shelley

17 published, newest first.

Which booking system is best for your padel club? Padel

Which booking system is best for your padel club?

A side by side look at the booking platforms padel clubs actually use, and what each one costs you in bookings, admin and member experience.

Padel club marketing: more bookings, members and revenue in 2026 Padel

Padel club marketing: more bookings, members and revenue in 2026

The marketing that fills courts, converts first-timers and keeps members renewing.

What a high-converting padel club website looks like Padel

What a high-converting padel club website looks like

The structure, the booking flow and the details that separate a site that sells from one that sits there.

How to build the perfect website for your padel club Padel

How to build the perfect website for your padel club

A step by step look at building a club site around the booking rather than the brochure.

Why your padel club is struggling to fill courts Padel

Why your padel club is struggling to fill courts

The reasons midweek courts stay empty, and what to do about each one.

Built your own trade website? Why it is losing customers Web design

Built your own trade website? Why it is losing customers

The common mistakes in self-built sites and the cost of each one in lost enquiries.

Lessons from building 50+ websites, so you do not have to Web design

Lessons from building 50+ websites, so you do not have to

What repeats across fifty builds, and the decisions worth getting right first time.

Are Squarespace templates worth it for your business? Web design

Are Squarespace templates worth it for your business?

Where a template saves you money, and where it quietly costs you customers.

SEO strategies every sports business should know SEO & ads

SEO strategies every sports business should know

The foundations that get a club or brand found, explained without the jargon.

Facebook ads vs organic reach: what works best for sport? SEO & ads

Facebook ads vs organic reach: what works best for sport?

Where paid beats organic for clubs and brands, and how to split a limited budget.

Local trade businesses: how to reach more local customers SEO & ads

Local trade businesses: how to reach more local customers

Local search, Google Business Profile and the marketing that brings nearby customers in.

15 sports sponsorship ideas for clubs and teams in the UK Strategy

15 sports sponsorship ideas for clubs and teams in the UK

Creative and proven ways for clubs to generate revenue and attract local businesses.

How to choose the right sports marketing agency Strategy

How to choose the right sports marketing agency

The questions to ask, the answers to look for, and the red flags to walk away from.

Top sports marketing trends for 2025 and 2026 Strategy

Top sports marketing trends for 2025 and 2026

What is changing in sports marketing, and which of it is worth your budget.

Sponsorship announcement: rising snooker talent Jay Bullen News

Sponsorship announcement: rising snooker talent Jay Bullen

Backing a young player, and why putting something back into sport matters to us.

20 gym marketing ideas that actually work Gyms & fitness

20 gym marketing ideas that actually work

Proven ways to grow memberships, improve visibility and generate consistent enquiries.

Digital marketing for football clubs Sports clubs

Digital marketing for football clubs

How a football club builds membership, sponsorship and reach without a marketing department.

Book a Call

Want a straight answer on your marketing?

Twenty minutes with Ellis. A conversation, not a pitch.

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